For millions of viewers, TV now means YouTube. With over 1 billion hours of content watched on TVs daily and television screens becoming the platform’s dominant viewing device in the U.S., YouTube is redefining the meaning of television. But this “new TV” looks nothing like the old — it's interactive, featuring Shorts, podcasts, livestreams, and premium long-form content.

In this insight-driven deep dive, Chris Ledlin (YouTube AUNZ at Google) and Mark Ashbridge (VA Media) explore how media companies are leveraging YouTube’s evolving ecosystem to create, distribute, and monetize content. The session will unpack the key drivers fuelling YouTube’s rapid growth, the shift in viewing habits across devices, and the major implications for the screen industry.

Through case studies, the panel will reveal how VA Media has built one of the platform’s largest networks of high-performing movie and TV channels, offering practical insights into engagement, monetization strategies, and success metrics. Attendees will gain a deeper understanding of YouTube Movies & TV, best practices for media companies embracing the platform, and the critical factors for developing a winning YouTube strategy.

Moderated by Farhad Meher-Homji, Changer Studios

Session produced by Mark Ashbridge, VA Media